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A Case-Study Branding for Home Decor Company

  About Bella Homes Since 1992, Bella Homes has offered a signature collection of home fashion products, combining international style and Indian aesthetics. The products are ultra-premium and elegant, designed with the best of material and artistry. The range includes Home furnishings, carpets and floor mats, wall art, furniture, quilts and comforters, veneers and laminates, accessories, art pieces and gifting ideas etc. Bella Homes is about creating enriching experiences for everyone. WDSOFT Pune as a reputed branding agency in Pune and Kerala  was entrusted with the responsibility of the branding of Bella Homes as a Home Decor Company and a Luxury Brand. Branding Challenge The Task of WDSOFT was two-fold, Branding for Home Decor Company and Branding for Luxury Brand. First of all, we defined the Brand Persona of Bella Homes and found it to be as follows: A refined blend of beauty and luxury Crafted to add elegant glory to any space Stylish with Substance Enriching- ev...